Head of Member Success & Growth
Build community. Grow members. Change lives.
At Flex & Flow Pilates, we don't just teach Pilates. We create a space where women feel safe, supported and connected.
We're looking for someone to help more women discover that experience by leading our membership growth, building genuine relationships and creating an exceptional member journey.
About Flex & Flow Pilates
Flex & Flow Pilates is Melbourne's leading female-only boutique Reformer Pilates studio.
Our mission: To help every woman who walks through our doors feel Safe. Successful. Seen.
We've built a community where women support one another, celebrate wins together and discover confidence through movement.
Now we're looking for someone who can help even more women experience the Flex & Flow feeling!
The Opportunity
The Head of Member Success & Growth is responsible for driving membership growth, increasing member retention and building a thriving community across all Flex & Flow studios.
You'll own the member journey from first enquiry through to long-term retention, helping convert leads into members and members into loyal advocates. You'll also build partnerships within the local community, identify opportunities for growth and continually improve the systems and processes that support an exceptional member experience.
Key Responsibilities
Membership Growth
Respond to new enquiries via phone, email and SMS.
Convert leads into long-term members.
Follow up prospective members and nurture the sales pipeline.
Identify opportunities to increase memberships across all studios.
Member Success & Retention
Build genuine relationships with members.
Conduct member check-ins and retention campaigns.
Re-engage inactive members.
Create initiatives that increase engagement, loyalty and referrals.
Community & Partnerships
Develop relationships with local businesses and allied health professionals.
Create referral and partnership opportunities.
Represent Flex & Flow within the local community.
Organise community initiatives that strengthen our brand and member experience.
Business Growth
Monitor membership, retention and conversion KPIs.
Identify opportunities to improve business performance.
Create and refine systems and processes that support sustainable growth.
Collaborate with the administration team to deliver a seamless member experience.
What Success Looks Like
In your first 12 months, you'll aim to:
Increase memberships across all studio locations.
Improve lead conversion and member retention.
Build a network of valuable local business and allied health partnerships.
Create initiatives that strengthen our community and member engagement.
Implement systems and processes that improve efficiency and support future growth.
Help make Flex & Flow the first choice for women seeking Reformer Pilates in Melbourne.
About You
You're someone who genuinely enjoys connecting with people and building relationships.
You're commercially minded and motivated by achieving results, but you know sustainable growth comes from trust, consistency and creating exceptional experiences.
You take initiative, follow through on commitments and enjoy finding better ways of doing things.
You'll ideally have experience in:
Sales or membership sales.
Customer success or client relationship management.
Business development.
Community engagement.
Marketing or partnership development.
Experience in the fitness or wellness industry is an advantage but not essential. We'll teach you Pilates. We can't teach genuine care for people.
Why Join Flex & Flow?
Be part of a fast-growing, female-led business with a strong purpose.
Make a genuine impact on people's health, confidence and wellbeing.
Join a supportive team where your ideas are valued.
Help shape the future growth of one of Melbourne's leading boutique Pilates studios.
Enjoy a role that combines relationship building, business development and community engagement.
Employment Details
Casual position
Approximately 10–15 hours per week
Casual hourly rate plus commission
Opportunity for additional hours as the business grows
Ready to Join Us?
If you're looking for a role where you can build relationships, grow a thriving community and make a meaningful impact every day, we'd love to hear from you.
Please submit:
Your resume
A cover letter
A 2–3 minute video introducing yourself and telling us why you're the right person for this role
Applications close 31 August 2026.
Email your application to admin@flexandflowpilates.com.au.